About the Department

Marketing is one of the most important disciplines within the College of Economics and Business Administration. Its significance has increased notably in recent years due to the growing global interest in this field. The Marketing Department was established to contribute alongside other departments in preparing scientifically qualified marketing professionals capable of efficiently managing marketing activities in business institutions. The department focuses on high-quality education by equipping students with essential skills in areas such as marketing, branding, marketing research, advertising, and logistics. It aims to develop marketing decision-making abilities by providing students with scientific marketing knowledge and linking them with advanced quantitative and qualitative methods necessary for market analysis and study.

Department Vision

To lead in building a global community of marketing specialists and professionals who are competitive in the job market and contribute to the knowledge society.

Department Mission

To provide academically qualified and professionally distinguished graduates capable of performing marketing functions, enriching specialized knowledge, and integrating theoretical learning with practical applications in a dynamic educational environment aligned with best academic and professional practices that meet labor market needs and serve the community.

Department Goals

Supplying the market with highly competent marketing professionals in local, international, and digital marketing.

Equipping graduates with regional and international knowledge and skills, preparing them to work in ever-changing global environments.

Raising graduates’ awareness of professional ethics and principles of professional conduct.

Providing a supportive environment for delivering distinguished marketing services in training, capacity building, marketing research, and specialized consultancy.

Offering an efficient and effective practical learning experience, enabling graduates to utilize modern methods in business environments.

Creating a research-oriented environment that supports faculty and students in producing high-quality research aligned with national research priorities.

Developing and sustaining strategic research partnerships and collaborations with partner institutions locally and internationally.

Enhancing engagement with the community and industry through mutual expertise exchange, new contributions, and active involvement of students, alumni, and faculty in community service.

Delivering an educational experience that fosters innovation, project-based interactive learning, analytical skill development, and integration of the latest educational resources and technologies.

Academic Nature of the Major

The program aims to prepare graduates specialized in the field of marketing.

Graduate Work Areas

Marketing graduates are qualified for diverse roles, as this field remains highly demanded in the job market, including: 

• Marketing Management: Developing and implementing strategies to enhance product/service sales. 
• Market Research: Collecting and analyzing data to understand customer needs and market trends. 
• Digital Marketing: Managing online ad campaigns (social media, email, etc.). 
• Brand Management: Building and maintaining brand consistency. 
• Content Marketing: Creating engaging content to attract customers. 
• Customer Relations: Improving client experiences and loyalty. 
• Sales: Promoting products and closing deals. 
• International Marketing: Expanding into global markets with culturally tailored strategies. 
• Advertising: Designing traditional/digital ad campaigns. 
• Data Analysis: Leveraging analytics to optimize marketing performance. 
• Academia/Teaching: In marketing and e-commerce fields.