The Media Center at the Islamic University of Minnesota - Main Center has confirmed a notable advancement in the university’s media performance, supported by measurable indicators and professional analysis reflecting improved outreach and impact, with Facebook emerging as the most effective platform for engaging audiences and attracting new students.

In a special statement, Media Center Director Eng. Abdullah Al-Mansoub noted that the university’s Facebook page serves as the primary communication hub with the public. The page currently has approximately 66,000 followers, with a monthly growth rate ranging between 1,500 and 2,000 followers during the 2025-2026 academic year-demonstrating an expanding audience base and strengthening digital presence.

He explained that the page initially experienced limited engagement at the time of the Media Center’s establishment. However, a strategic shift toward more authentic academic content created a significant qualitative transformation. This included live broadcasts of seminars, training courses, and workshops, along with highlighting college activities, academic journal publications, and news bulletins-resulting in increased interaction and greater public trust in the published content.

Al-Mansoub added that this progress has had a direct impact on student enrollment. Registration numbers grew from approximately 300 students in the early stages to 400 in subsequent years, reaching nearly 600 students in some semesters during 2024 and 2025. The most recent summer term alone welcomed around 500 students-clearly indicating the role of media performance in supporting academic growth.

He further pointed out that Facebook’s effectiveness is closely tied to the target demographic. Statistics show that the majority of the university’s students are Yemenis, who are more active on Facebook compared to other social media platforms, making it the leading channel in the university’s recruitment strategy.

He also noted that shifting from reliance on superficial follower-boosting competitions to delivering high-quality content has helped attract genuinely interested followers and significantly improve engagement levels. This has occurred alongside increased visibility of the university’s recent initiatives, college activities, and the publications of Sada Al-Jamiah newspaper.

In conclusion, Al-Mansoub emphasized that while other university platforms such as Instagram and Twitter are used to share the same content, engagement on those channels remains lower compared to Facebook. Overall indicators, he stated, confirm that the university’s media performance is on an upward trajectory, supporting its academic growth and student recruitment efforts.