Approval of Research Plan to Study Impact of Strategic Planning on Cultural Events

A committee from the Department of Business Administration, chaired by Dr. Mohammed Younis, held a seminar session on Monday, March 10, 2025, at 10:00 PM Mecca time. During this session, the research plan prepared by researcher Mariam Abdulrahman Bajeba' was approved, aiming to conduct an applied study on a project between two cultures in Riyadh.

This study seeks to explore the impact of strategic planning on cultural events and their role in promoting sustainable development in the Kingdom of Saudi Arabia. This research is part of the researcher’s efforts to obtain a Ph.D. from the College of Economics and Business Administration.

The discussion committee included Dr. Mohammed Younis as the chair, alongside Dr. Mohammed Fathi and Dr. Manal Mohammed Mahmoud as members.